Firmstrong manufactures the highest quality beach cruiser bikes. Our mission is to design bikes that blend style and functionality,
creating an experience for riders, not just a mode of transportation. Firmstrong strives to capture the simplicity of the beach life and bring it to all bikers, regardless of how close they are to the salty ocean breeze. We accomplish this through simple frame designs and ultra comfortable, high quality components all at an affordable price, so that everyone, everywhere, can have the opportunity to live the beach life.