For over two decades, Firth Sports Inc. has been more than a distributor—we’ve been the driving force behind California’s cycling culture. Based in South El Monte, we connect riders of all styles and skill levels to high-quality, affordable bikes that inspire adventure, freedom, and pure riding joy.

Why Ride With Us?

✔ Curated Selection – From the laid-back vibes of Firmstrong Beach Cruisers to the precision of XDS and Corsa road bikes, we deliver diverse options for every journey.
✔ Built to Last – Whether it’s a rugged mountain bike, a sleek city commuter, or a hybrid built for versatility, we prioritize durability, comfort, and smart design.
✔ Community First – Through our trusted dealer network, we’ve outfitted countless Californians with bikes that turn commutes into escapes and weekends into adventures.

At Firth Sports Inc., we don’t just sell bikes—we fuel a lifestyle. Because every ride should feel like freedom.

Explore our lineup. Find your ride.